01Independent concept project
Oakline Landscape SF
A premium website concept for a San Francisco landscaping studio, designed with a calm editorial aesthetic, clear service hierarchy, and a refined path to inquiry.
- Web Design
- UX/UI
- Local Business
Web design studio
Modern websites for local businesses.
I design and build modern, professional websites that help local businesses look trustworthy, stand out from competitors, and turn more visitors into customers.
Concepts
What your website could look like
A few example directions showing how I approach modern websites for local businesses. These are design concepts, not client projects.
02Website concept
Home Services
A conversion-focused homepage for a local HVAC, plumbing, or roofing business — clear services, an obvious way to get in touch, and a layout that reads as established and local.
- Service-first structure
- Clear contact path
- Built for mobile calls
03Website redesign concept
Auto Repair
A redesign direction for an independent repair shop — a confident, high-contrast homepage that makes an ordinary shop feel considered and dependable.
- Bold typographic hierarchy
- Scannable service list
- Booking as the main action
04Website concept
Dental Practice
A calm, contemporary direction for a local practice or clinic — generous whitespace, warm imagery, and a homepage that feels reassuring before a first appointment.
- Calm, trustworthy tone
- Clear new-patient path
- Practice details up front
Services
What you'll get
Everything needed to take your business from an outdated — or nonexistent — website to a polished, professional online presence.
01
Website design
- Custom homepage designed around your business
- Up to 4–6 core website pages
- Modern, professional visual direction
- Fully responsive desktop, tablet, and mobile experience
02
Content
- Website content creation and refinement
- Help organizing your services and page content
- Your existing business information turned into clear, polished website copy
- Refinement of existing website copy when it already exists
03
Imagery
- Professionally sourced, commercially licensed stock imagery when you don't have enough high-quality photography
- Image selection that fits your business and the website direction
04
Branding support
- Simple logo refinement or logo update when needed
- Refreshed color palette and typography direction
- More consistent visual styling across the site
- A light branding refresh — not a full brand strategy project; if you already have strong branding, I work within it
05
Conversion essentials
- Clear calls to action
- Contact or quote-request forms
- Business phone, location, email, and key contact information
- Google Maps / location integration where appropriate
06
Basic SEO
- Basic on-page SEO setup
- Logical page structure, page titles, and meta descriptions
- Mobile optimization and a search-engine-friendly structure
07
Build + launch
- Website build, domain and hosting connection
- Website and form testing, responsive checks
- Final launch and basic post-launch fixes/support
Already have a website? I can redesign your existing site and reuse or improve the content, branding, and assets that already work.
Process
Here's exactly how it works
A straightforward process from your first message to a finished website.
- 01
Tell me about your business
If you already have a website, send me the link.
If you're starting fresh, send whatever you already have — your services, logo, photos, contact information, social profiles, brochures, or simply information about what your business does.
Don't have everything ready? That's okay — I'll help organize what we need.
You provide
Whatever business information and materials you already have.
- 02
I create the direction
I review your business, existing website, competitors, services, customers, and current branding.
I then create the visual direction for your new website. If your existing logo, colors, or visual identity need improvement, I can also provide a light branding refresh to support the new website direction.
For selected businesses, this stage can begin with a complimentary homepage concept.
You receive
A homepage and visual direction showing how your new website could look, including an updated branding direction when needed.
- 03
Content + full website
Once the direction is approved, I build out the remaining website pages.
I also help prepare the website content — organizing your services, refining or creating website copy from the information you provide, and sourcing professional stock imagery where your own photography is not available.
The approved branding and visual direction is applied consistently across the entire website.
You receive
A complete working website with polished content, imagery, and visual styling, ready for review.
- 04
Review & refine
You review the full website and send your feedback.
I make the agreed design and content refinements before launch.
You receive
A polished final version based on your feedback.
- 05
Launch
I make sure the website works properly across desktop and mobile, complete the basic SEO setup, connect the domain and hosting, test important interactions and forms, and prepare everything to go live.
You receive
Your finished live website — ready for customers.
About
Independent designer
Product + Web Design
You work directly with the designer
I’m Laura, a product and web designer with 8+ years of experience creating digital products and websites.
I keep the process simple and work directly with every client — no complicated agency layers, unnecessary meetings, or generic templates.
The goal is straightforward: create a website that makes your business look as good online as it is in real life.
8+ years experience
1:1 collaboration
Product + Web Design
Free homepage concept
Not sure whether your website needs a redesign?
Send me your current website. For selected businesses, I can create a complimentary homepage direction so you can see what's possible before deciding to move forward.
No commitment. Just a fresh look at what your business could look like online.
Contact
Have a website that needs some attention?
Send it over and let's take a look.
lauravardanyandesign@gmail.com